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Search Engine Optimization (SEO) is a digital marketing strategy aimed at enhancing a website's visibility on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to improve a website's organic (non-paid) search engine rankings for specific keywords and phrases relevant to the content and offerings of the site. The higher a website ranks in search results, the more likely it is to attract organic traffic from users searching for information, products, or services.

Email marketing is a digital marketing strategy that involves sending emails to a group of people with the goal of promoting products, services, or building relationships with customers. It is a powerful tool for businesses and organizations to communicate directly with their audience, delivering targeted messages to a specific group of recipients.